gTDLs (Generic Top Level Domains) are one of the categories of top-level domains (TLDs) maintained by the Internet Assigned Numbers Authority (IANA) for use in the Domain Name System of the Internet. It is visible to Internet users as the suffix at the end of a domain name. Some of the most widely known gTLDs are .com, .edu, and .gov.

In June 2011, ICANN (Internet Corporation for Assigned Names and Numbers) voted to end most restrictions on the generic top-level domain names (gTLD) from the 22 that were available. This decision will create up to 1,400 new generic top level domains (i.e.: .baby, .blog, .app) for brands and companies to utilize. Click here for current list of gTLDs in application (

This is great news for clients looking to expand their presence online as well as protect their brand identities moving forward.

gTLD Trademark Clearinghouse

ICANN created the Clearinghouse, which is a database of legitimate marks as part of the gTLD expansion process.

Registry within the Clearinghouse gives companies a variety of benefits:

  • First dibs at registering URLs under each new dot-extension that ICANN rolls out, allowing companies to lock up potentially worrisome online real estate before its released for public registrations
  • Notification when an entity registers a matching name as a URL on one of the new gTLDs
  • Warns applying registrants that they might be infringing on another’s trademark
  • Provides registry members a presumption of having a valid trademark when bringing challenges at ICANN

Registering within the Clearinghouse for your company is likening to registering a mark at the U.S. Patent and Trademark Office in terms of necessity. Navigating the registry is often difficult and time consuming. JACO Digital is an official gTLD Clearinghouse Agent and can be retained to register on behalf of a client as well as monitor all activity from the Clearinghouse.